Officeworks
Marketing landing pages
Gifts that Last
Christmas campaign landing page and gift ideas tool
As the digital touchpoint of a broader omni-channel Christmas campaign, we wanted to create an online experience that made gift shopping as fun and engaging as browsing through social media.
We took cues and patterns from popular social media platforms and paired them with the broad range of brands and categories to inspire customers with gift ideas for their loved ones.
In conjunction with this, we also designed and built a Gift Selector tool to help inspire customers with ideas that were tailored to them.
Customers could shop for him/her/kids/teens, pick their budget and interests, and the tool recommended suitable gifts.
We took a mobile-first approach as shopping trends pointed to mobile being the primary device for online shopping.
The Christmas campaign was a success and continued to build upon Officeworks’ strength as a destination for gifts that last.
Brand-funded landing pages
The officeworks.com.au online storefront is a crowded one, and brands always want to do more to stand out.
As part of supplier agreements, I worked closely with internal merchandise and external brand stakeholders to create bespoke marketing landing pages that showcase their product range in a more engaging and in-depth way.
Around two landing pages were created per month for various brands.